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Showing posts with the label Google Updates

Google EMD Update: Exact Match Domains No Longer Rank As Well

Late Friday afternoon, Google's head of search spam, Matt Cutts, dropped a bomb on some webmasters and SEOs. He announced on Twitter that Google is going after "low quality" exact match domains (EMD) to ensure they do not rank well in the Google search results. Matt said this algorithm update only impacts 0.6% of English-US queries. He has two tweets on this, here they are: Matt Cutts ✔ @ mattcutts Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results. 29 Sep 12 Reply Retweet Favorite Matt Cutts ✔ @ mattcutts New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin. 29 Sep 12 Reply Retweet Favorite Honestly, I am a bit surprised it took Google so long to do this. I mean, Matt said publicly that Google will look into  exact match domains  almost two years ago. I would ha...

Did You Really Email A Googler For A Link Exchange?

That is a picture of Susan Moskwa, a Google Webmaster Trends Analyst, who works with the search quality team at Google. Someone sent her an email requesting a link exchange. In fact, it is fairly common for Googlers, including top well-known Googlers like Matt Cutts, to receive link exchange requests via email. Susan posted on  Google+  the email she received and the response she sent back. Her response was, you and your site violated Google's guidelines and will be reported as such. Link exchange email request: Hi, my name is Mary. I came across your website, THEDAME.NET, and would like to propose a link exchange between your sites and [redacted].com. Did you know, exchanging links will generate more traffic to both of our sites. Best of all it's FREE; there is no cost or hidden fee. We simply ask for a link back from a page on your site. Simple enough, don't you think? Here is Susan's response: Seriously, Mary? You sent a link exchange request to a member of the Goo...

How Google Picks Your Title In Search Results

  PREV STORY NEXT STORY There are often complaints in the forum that Google is not showing your title tags in the search results properly. Yesterday, Google wrote a blog post named Better page titles in search results. Here, Pierre Far, explains why Google may pick a different title tag. In a  Google+  post he gives the short version: Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and... On average, the alternative titles increase the clickthrough rate on the results, i.e. more traffic for you. The tag is still a primary source for titles we show so all our advice about make them concise and useful and enticing still very much apply. Keep an eye on the HTML Suggestions page in the Diagnostics section in Webmaster Tools for title suggestions....