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That is a picture of Susan Moskwa, a Google Webmaster Trends Analyst, who works with the search quality team at Google. Someone sent her an email requesting a link exchange. In fact, it is fairly common for Googlers, including top well-known Googlers like Matt Cutts, to receive link exchange requests via email. Susan posted on  Google+  the email she received and the response she sent back. Her response was, you and your site violated Google's guidelines and will be reported as such. Link exchange email request: Hi, my name is Mary. I came across your website, THEDAME.NET, and would like to propose a link exchange between your sites and [redacted].com. Did you know, exchanging links will generate more traffic to both of our sites. Best of all it's FREE; there is no cost or hidden fee. We simply ask for a link back from a page on your site. Simple enough, don't you think? Here is Susan's response: Seriously, Mary? You sent a link exchange request to a member of the Goo

  PREV STORY NEXT STORY There are often complaints in the forum that Google is not showing your title tags in the search results properly. Yesterday, Google wrote a blog post named Better page titles in search results. Here, Pierre Far, explains why Google may pick a different title tag. In a  Google+  post he gives the short version: Our algorithms generate thee alternative titles so that your page is no longer constrained with having just the one title for all the different queries your page ranks for. This has the nice side effect of making the result look more relevant to our searchers and... On average, the alternative titles increase the clickthrough rate on the results, i.e. more traffic for you. The tag is still a primary source for titles we show so all our advice about make them concise and useful and enticing still very much apply. Keep an eye on the HTML Suggestions page in the Diagnostics section in Webmaster Tools for title suggestions.</li></ul><p sty

2012 Updates Search + Your World - January 10, 2012 Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization. Search, plus Your World  (Google) Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy  (SEL) January 30-Pack - January 5, 2012 Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an "algo update" and a "feature" got a bit more blurred. 30 search quality highlights - with codenames!  (Google) Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates  (SEL) 2011 Updates December 10-Pack - December 1, 2011 Google outlined a second set of 10 updates, annou