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Showing posts from December, 2015

What is digital marketing? Why it is important?

In order to understand the term Digital marketing better, lets understand what the two words mean, individually. The word Digital stands for electronic and marketing can be associated with promoting a product or service. So, in simple words digital marketing is the promotion of products or brands by one or more forms of electronic media. Digital marketing has successfully replaced the traditional ways of promotion. Therefore, to fill the gap between the traditional and the digital ways of marketing, we at DigitalGenX deliver all the requisites for imparting correct knowledge, information and skills to the students and marketing enthusiasts who are keen to start career in marketing by introducing technology into this area which would not only update but also help them achieve success in promoting the brand or product they are associated with. Why digital marketing training? Digital media is so pervasive that consumers have access to information any time and any plac