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Showing posts from September, 2012

Google EMD Update: Exact Match Domains No Longer Rank As Well

Late Friday afternoon, Google's head of search spam, Matt Cutts, dropped a bomb on some webmasters and SEOs. He announced on Twitter that Google is going after "low quality" exact match domains (EMD) to ensure they do not rank well in the Google search results. Matt said this algorithm update only impacts 0.6% of English-US queries. He has two tweets on this, here they are: Matt Cutts ✔ @ mattcutts Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results. 29 Sep 12 Reply Retweet Favorite Matt Cutts ✔ @ mattcutts New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin. 29 Sep 12 Reply Retweet Favorite Honestly, I am a bit surprised it took Google so long to do this. I mean, Matt said publicly that Google will look into  exact match domains  almost two years ago. I would ha

How to increase CTR (click through rate)

Every advertiser wants to get good CTR for their ad campaign, but they didn't know how they can increase CTR for their campaign. I am describing six points here which can dramatically improve click through rate for your ad. Targeted audience: It is the most important thing for your ads to select your targeted audience (region, country, city, language etc). Attractive Keywords: Second important thing is to select proper keywords for your campaign so that use get what he/she is looking for. Interesting banner: A ad banner must be interesting so that user forced to click. Color/shape/size of ad: Another important thing is color and shape of your ads.  A visitor is a human, it attracts towards color  and shape of ads. Use call-to-action words: It is always very good idea to ask user to do something with your ads. It is best idea to use call to action words in your ad like "free trial," "click here now," "limited time only," or "bonus g