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How to increase CTR (click through rate)



Every advertiser wants to get good CTR for their ad campaign, but they didn't know how they can increase CTR for their campaign. I am describing six points here which can dramatically improve click through rate for your ad.

  1. Targeted audience: It is the most important thing for your ads to select your targeted audience (region, country, city, language etc).
  2. Attractive Keywords: Second important thing is to select proper keywords for your campaign so that use get what he/she is looking for.
  3. Interesting banner: A ad banner must be interesting so that user forced to click.
  4. Color/shape/size of ad: Another important thing is color and shape of your ads.  A visitor is a human, it attracts towards color  and shape of ads.
  5. Use call-to-action words: It is always very good idea to ask user to do something with your ads. It is best idea to use call to action words in your ad like "free trial," "click here now," "limited time only," or "bonus gift".
  6. More than one ads: always create more than one ad(banner) for your campaign, it provide your different set of user. 


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