What is digital marketing? Why it is important?

In order to understand the term Digital marketing better, lets understand what the two words mean, individually. The word Digital stands for electronic and marketing can be associated with promoting a product or service. So, in simple words digital marketing is the promotion of products or brands by one or more forms of electronic media. Digital marketing has successfully replaced the traditional ways of promotion.

Therefore, to fill the gap between the traditional and the digital ways of marketing, we at DigitalGenX deliver all the requisites for imparting correct knowledge, information and skills to the students and marketing enthusiasts who are keen to start career in marketing by introducing technology into this area which would not only update but also help them achieve success in promoting the brand or product they are associated with.

Why digital marketing training?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Everyone now is Hi tech, understands technology more than ever before. People from all age groups have an equal access to information. They want to buy brands they can trust, feel a sense of personalization towards the way a brand is communicated to them. No wonder brands today are spending money in endorsing even the smallest of products through various mediums like television, internet, mobile phones etc. This is only because companies realise how important it is to reach the customer correctly considering the competitive nature of the business.

Multi channel marketing training

Multi channel marketing training is a vital aspect of digital marketing training as it help the brands understand its customers better and also helps the customer choose and switch between the right mediums to receive communication. Hence, we provide training to get best and overall results at DigitalGenX, Delhi.

We have assured testimonials from our alumni's who have been able to use the knowledge and skills from our programme to push their companies up the ladder in the field of marketing in today's time where technology plays a major role in deciding the present and the future of a brand/product.