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Guidelines for Optimization a Web Page

1. Meta Tags Creation – Title and description should have one primary keyword used just one time. Sentence should be meaningful and should looks real

2. Robot Tag should be placed on each and every page

3. Google verification code should be added on Home page

4. Alt Tag Should be placed on each and every image used on the web page with key phrase

5. H1 Tag is compulsory on Each Page, and it should be used only once, but it cannot be used as hyperlink

6. H2 Tag can / cannot be used, but it should not be used more than twice. It should not be used as hyperlink

7. Keyword Density: Primary keywords should not have more than 3% of keyword Density and secondary keywords should not have more than 1% of density

8. Keyword Proximity: Keywords should be well separated and uniformly distributed throughout the content.

Basic Frame Work for Optimization


Select keywords -> Competitor Keywords -> Combine Keywords -> Add Keywords Submit Pages to Search Engine ->; Social Networking -> Track Ranking Link Building -> Start All Over Again


SEO Hierarchy 

1.     Keywords and Contents: The most important factor for any websites in terms of search engine and people is the selection of right keywords. You have to communicate to people and search engine, what your site is all about. Target relevant and trafficked keywords that relate to site goals then develop customer oriented content around those keywords and goals
2.     On Page optimization and site structure should be according to the search engine. Meta tags indicates subject of the page and site structure creates theme aligned content of the site. Each Tag should be placed at appropriate position
3.     Usability and Web Design: Web site usability helps to optimize user’s holistic experience on a site. Through usability testing, one can optimize a user’s journey through the site. An optimized and usable site design helps to remove any obstacles to conversion and call to action.
4.     Link Building: Last but not least important, Link building plays important role of search engine ranking. With site structure, content , on page and design at optimum level, the number of inbound links to quality content will grow. This will help to generate natural link building.

Comments

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  2. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.

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